Branded!: A Guide to Small Business Branding - Paperback

by E. James Sackman (Author)

This book provides a practical guide to Small Business Owners to be able to build their business through Branding. Most works on this topic focus on academic or large business issues. Small Businesses need to achieve their goals with limited resources. Jim Sackman is the former Chief Technical Officer of Advanced Fibre Communications and a Focalpoint Business Coach. He works with a number of businesses on a wide range of issues. You can have his expertise available to you at your fingertips

Author Biography

Jim Sackman is a Digital Transformation Specialist. He focuses on businesses that are impacted by the Internet and Internet Technologies. Businesses are impacted by the way that customers find their business, the way the products and services are delivered, and the way that employees are hired and managed. Transformation is coming to all businesses over time and it is important to be ahead of the change curve. Your business does not have to be a technology business to be impacted by somebody doing what Uber did to the Taxi business. So if you want to take control of the change that is coming to your business then Jim is the Coach for you. Contact Jim for a free Internet Disruption Evaluation! Jim comes from the world of High Technology where he has worked for both startups and multi-billion dollar organizations and created bottom line value wherever he has been. He is the former CTO of Advanced Fibre Communications - the company that supplied the first large scale Fiber To The Home network in the US as Verizon FiOS. His background is in Corporate Planning, Mergers and Acquisitions, Marketing, Sales and Operations. He has held positions as well at large companies like Siemens and startups like Red Condor. Jim has a passion for Youth Sports and was a certified coach for Baseball, Soccer and Flag Football. He has served as an endowment Board Member for the Masters in Engineering program at Sonoma State University. This program was the first Engineering program North of the Golden Gate Bridge and is a public-private partnership to grow the High Technology in the North Bay.